“Building GymBuddy”
Substack · Jul 31, 2026
Building GymBuddy: A Complete 0-to-1 Product Teardown
From problem statement to clickable prototype, the full process, including what I deliberately didn't build.
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Essays on AI product strategy, conversion copywriting, and the craft of shipping — syndicated live from Substack. Subscribe below to get them by email.
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Jul 26, 2026
Prioritisation Is Not a Framework Problem. It's a Courage Problem.
Every PM I know has a prioritisation framework.
Read ↗Jul 24, 2026
The Weight of the Half-Finished Thing
There is a particular kind of tiredness that comes not from doing too much, but from carrying too many things you haven’t finished yet.
Read ↗Jul 10, 2026
On Shipping Something Imperfect And Why That's Actually the Job
I’ve held things back that I shouldn’t have.
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